ArticleFrontiers in psychology2025
The influence of childhood socioeconomic status on indulgent consumption.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Introduction: Consumers routinely confront goal conflicts, navigating the tension between persevering in goal pursuit and succumbing to the temptation of indulgent purchases. While prior literatures have endeavored to explore diverse factors influencing indulgent consumption, they have largely overlooked the longitudinal lens of consumer development to uncover deeper, underlying causes. Childhood socioeconomic background has been established as a critical factor influencing various behaviors both in early life and adulthood. This study aims to explore the impact of childhood socioeconomic status on indulgent consumption in adulthood, and to examine the mediating role of pleasure pursuit in this relationship, as well as the moderating effect of individuals' sense of worthiness. Methods: Across four behavioral experiments, spanning three domains of indulgence-related decisions and relying on different methods of childhood socioeconomic status measurement, this study sheds light on how consumers of different childhood socioeconomic status to choose when facing a conflict decision (self-control vs. indulgence). A total of 627 participants from China (66.19% female, M Results: The study corroborates that individuals with high childhood socioeconomic status are more likely to choose indulgence compared to those with low childhood socioeconomic status (β = 0.24, Discussion: This study demonstrates that childhood socioeconomic status has a significant positive impact on indulgent consumption in adulthood. The underlying psychological mechanisms and boundary conditions of this influence were also examined. The findings offer a novel theoretical perspective on the antecedents of indulgent consumption and provide valuable insights for businesses in developing targeted marketing strategies and enhancing consumer wellbeing.
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