Evidence map›Paper›PMID 40282124›Full record

ArticleBehavioral sciences (Basel, Switzerland)2025

Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing.

Hedda Martina Šola, Sarwar Khawaja, Fayyaz Hussain Qureshi

Abstract read
In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Hedda Martina ŠolaOxford Business College (SK Research), Macclesfield House, New Road, Oxford OX1 1BY, UK.ORCID 0000-0003-1495-3606
Sarwar KhawajaOxford Business College (SK Research), Macclesfield House, New Road, Oxford OX1 1BY, UK.
Fayyaz Hussain QureshiOxford Business College (SK Research), Macclesfield House, New Road, Oxford OX1 1BY, UK.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking (

Indexed as

AI EEGAI eye trackingcognitive engagementimplicit testingluxury brand marketingmemoryneurobrandingneuromarketingneuroscience of logosvisual attention

Identifiers

PMID40282124
PMCPMC12024241

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.