ArticleFrontiers in sports and active living2025
Balancing economic and social results in football clubs: evidence of fans' perceptions in the Colombian context.
Article in Frontiers in sports and active living, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Editorial: Evolving economies in sports: management practices and market impacts.Frontiers in sports and active living · 2026Article
- Trust and mistrust in fan relationship management: survey evidence on Russian football fans.Frontiers in sports and active living · 2025Article
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Authors and funding
5 authors.
Funding
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Abstract
Fans are not only loyal, but also powerful, and could therefore exert pressure on football club managers. This study examines the influence of fan-generated pressure on the economic and social sustainability outcomes of football clubs in Colombia, highlighting the role of active and non-active fan typologies. Using a conceptual framework rooted in stakeholder theory, we developed and tested a structural equation model (SEM) based on Colombian football fans. Results show that active fans, defined as direct or indirect followers, prioritize high-performing players and coaches and significantly influence economic outcomes through merchandising and broadcasting rights. Conversely, non-active fans, including passive and potential supporters, emphasize player stability and club goodwill. These findings highlight that fan pressure, shaped by sporting identity and performance expectations, serves as a critical lever for value co-creation and sustainability.
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