ArticlePsychopharmacology2025
Modulation of strategic status signaling: oxytocin changes men's fluctuations of status products preferences in their female partners' menstrual cycle.
Article in Psychopharmacology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
rationaleWomen exhibit subtle fluctuations in mating-related behaviors throughout their menstrual cycle, and men are capable of detecting these ovulatory cues. This ability may impact male mating behavior, prompting adjustments in their preferences for consumer products based on these signals. Nonetheless, the potential influence of oxytocin on men's preferences for status products, particularly in the context of their female partners' menstrual cycles, is not yet known.
objectivesThis study aims to explore how oxytocin regulates men's responses to their female partners' ovulation in heterosexual romantic relationships by specifically examining changes in their preferences for status consumption.
methodsThrough a pilot study (N = 110) and two main studies (N
resultsFindings revealed that men demonstrated a lower preference for status products during their partners' ovulation compared to non-ovulatory phases. Furthermore, intranasal oxytocin significantly reduced men's liking for status products during the ovulatory phase, but not during the menstrual phase, with a stronger effect observed among men with a heightened intuitive inclination.
conclusionsThese results suggest that men in committed relationships strategically adapt their consumption of status products according to their female partners' menstrual cycles, with oxytocin playing a moderating role in this adaptation and individual differences influencing responses.
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