ArticlePublic health nutrition2025
Consumers acceptability of using screen capture methods to capture marketing strategies on online food delivery platforms: a qualitative study.
Article in Public health nutrition, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers, 1 of them a synthesis that pooled it.
What it found
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Who cites it
6 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Combo Deals, Junk Meals: A Systematic Review Examining the Healthiness of Foods Promoted on Meal Delivery Apps.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2026Pooled it
- Rethinking public health in the digital food era.The international journal of behavioral nutrition and physical activity · 2026Article
- Digital marketing techniques within online food retail platforms: a scoping review.BMC medicine · 2025Article
- Exploring the Usability and Acceptability of the FoodMATS-Youth App for Monitoring Food Marketing Exposures: Mixed Methods Study.JMIR formative research · 2025Article
- Examining Canadian youth's engagement with food companies via digital media.PLOS digital health · 2025Article
- Understanding food choices and promoting healthier food options among online food delivery service users in Australia: a qualitative study.BMC public health · 2025Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveThe use of online food delivery (OFD) platforms is on the rise, and currently, there are no public health policies that regulate what and how food is sold on these platforms. Research quantifying and describing the marketing strategies on OFD platforms is limited. Our study aimed to test the consumers' acceptability of using two screen capture methods to record their food purchasing behaviour on OFD platforms and describe consumers' exposure to, and engagement with, marketing strategies on OFD platforms in real time.
designSemi-structured online interviews on the consumer acceptability of using the screen capture methods were analysed using thematic analysis. Screen recordings of OFD orders were analysed using content analysis, guided by the marketing mix framework (i.e. product, placement, price and promotion). SETTINGS: Victoria, Australia.
participantsTwenty adults using the OFD service at least once a month were recruited.
resultsThe mean age of the sample was 28 years. 75 % were females, over 80 % had completed higher education and 20 % lived with children < 18 years of age. Over half used OFD service two to five times per week. Participants expressed that both smartphone's in-built screen recording function and third-party screen recording application are easy-to-use and time-efficient with high levels of user satisfaction. A range of marketing strategies were observed on the OFD platform. These included the presence of, and strategic placement of selected food products, price discounts and promotion strategies. Participants appeared to engage with marketing strategies through multiple clicks to reduce the total cost of their OFD order.
conclusionsOur study demonstrates that screen recording is an acceptable method for capturing and assessing consumers' real-time exposure to, and engagement with, a range of marketing strategies on the OFD platform. Studies with larger samples are needed to substantiate our findings.
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