Evidence map›Paper›PMID 40223141›Full record

ArticleScientific reports2025

The impact of emotion valence and scarcity on the price-quality effect.

Na Zhao, Yixin Sun, Minyang Shi, Yuxin Chen

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Na ZhaoSchool of Sociology and Psychology, Central University of Finance and Economics, Beijing, China. zhaoeve@126.com.
Yixin SunSchool of Sociology and Psychology, Central University of Finance and Economics, Beijing, China.
Minyang ShiSchool of Sociology and Psychology, Central University of Finance and Economics, Beijing, China.
Yuxin ChenSchool of Sociology and Psychology, Central University of Finance and Economics, Beijing, China.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The impact of emotions on price-quality perceptions has been widely debated but remains insufficiently understood. We conducted four studies exploring how emotional valence and scarcity perception influence the price-quality effect. Study 1 revealed that positive emotion enhances the price-quality effect, while negative emotion has no significant influence on the relationship. Study 2 and Study 3 further demonstrated that individuals in a positive emotion rely more heavily on price when evaluating quality compared to those in a negative emotion. Study 4 found that the sense of scarcity moderated the relationship between emotional valence and the price-quality effect. These findings contribute to a deeper understanding of price-quality judgments and shed light on how the sense of scarcity influences the relationship between emotion and the price-quality effect in contemporary contexts.

Indexed as

CommerceEmotionsAdultFemaleHumansJudgmentMaleYoung AdultNegative emotionPositive emotionPrice-quality effectSense of scarcity

Identifiers

PMID40223141
PMCPMC11994821

What OpenQuestion holds

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LicenceCC BY-NC-ND
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.