ArticlePloS one2025
Visual digital intermediaries and global climate communication: Is climate change still a distant problem on YouTube?
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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0 citing papers in PubMed.
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This article addresses the role of digital intermediaries in visual climate communication, and specifically their contribution to the persistence of a 'green ghetto' of traditional communicators and repertoires online. We argue for a comparative sensibility: global platforms convey global issues to global audiences, yet the same platform may distribute conditions of visibility for compelling communication unevenly around the world. The study analyses how a major global visual platform, YouTube (Search), articulates climate change in 232 countries in their official languages. It combines API research, channel coding and computational image analysis to assess the processing and presentation of top-ranked results with respect to their diversity and proximity to local context. The findings show that YouTube Search establishes visibility winners who typically sustain the classic visual repertoire of climate change as a distant problem, and that Global North sources dominate irrespective of region. However, there are notable exceptions to these patterns.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.