ArticleHealth promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals2025
From Engagement to Concerns: Social Media Use Among a Sample of Australian Public Health Professionals.
Article in Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
issue addressedSocial media plays a crucial and diverse role in health promotion and public health. However, professionals often cite various concerns and a lack of knowledge of how to use it effectively. This study aimed to explore the use of social media by Australian health promotion and public health professionals.
methodsA cross-sectional online survey was conducted between July and August 2023 with people aged 18 years or older currently working in a public health or health promotion role in Australia.
resultsOne hundred and fifty eligible responses were obtained. Participants were predominantly female (85%) and aged between 18 and 39 years (50%). Most participants (40%) rated themselves as having an intermediate social media competency level, and 60% had never undertaken social media training. The majority used social media in their professional role (77%) for dissemination (68%), education (62%) and advocacy (54%) purposes. However, several concerns were highlighted, including the validity of information on social media (43%) and inappropriate online behaviour (40%).
conclusionsDespite high levels of social media use for education and advocacy purposes, participants had concerns about using social media in a professional context and about the reliability and quality of information acquired through social media. Training on effectively navigating social media and verifying the accuracy of available information is worthy of future attention. SO WHAT?: These findings will inform the development of a massive open online course that aims to equip health promotion and public health professionals with the skills to use social media for public health education and advocacy.
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