ArticleDrug and alcohol review2025
Thou doth protest too much: How the minimum unit price affected retailers' revenue.
Article in Drug and alcohol review, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
2 citing papers in PubMed.
- Evaluating the immediate impacts of the repeal of the Northern Territory minimum unit price on off-premises alcohol pricing: Findings from an observational study of online alcohol retailers.Addiction (Abingdon, England) · 2026Observational
- Thou doth protest too much: How the minimum unit price affected retailers' revenue.Drug and alcohol review · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionThe Northern Territory (NT) set a minimum unit price (MUP) of alcohol in 2018. This measure has been strongly opposed by alcohol retailers, prior to and post-implementation of the policy. However, exact estimates on the impact of the MUP on alcohol retailers are yet to be made. This study aims to estimate the impact of the MUP on retail sales.
methodThe 3-year evaluation of the MUP used sales data from two major retailers to display alcohol consumption in the NT by beverage category and price point the year before and after the MUP. This data was extracted from the report and used to estimate the total retail value of alcohol sold before and after the MUP by category. State-wide alcohol wholesaler data was used to evaluate the representativeness of the retail data.
resultsThe retail data used in the study accounts for 31% of the total alcohol market in the NT. Retail data substantially over-represents the drop in cask wine consumption (71%) compared to wholesaler data (51%). Revenue from cask wine dropped by 42% after the introduction of the MUP, but these reductions were offset by increases in revenue from spirit sales. Overall, despite a 6% decrease in sales of pure alcohol, the two retailers had an increase in revenue of 1%. DISCUSSION AND
conclusionsThe MUP appears to have had a negligible impact on the revenue of alcohol retailers in the NT.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.