ArticleFrontiers in nutrition2025
Exploring the role of health consciousness and environmental awareness in purchase intentions for green-packaged organic foods: an extended TPB model.
Article in Frontiers in nutrition, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- Personal, Normative, and Access-Related Correlates of Fruit and Vegetable Purchase Intention in Peruvian Adults.Nutrients · 2026Article
- Article
- Unveiling Sustainable Food Choices: How Green Attributes and Environmental Values Drive the Continuous Purchase Intentions of Organic Cocoa in Taiwan.Foods (Basel, Switzerland) · 2026Article
- Explaining Willingness to Pay for Andean Grains Through Health Consciousness.Foods (Basel, Switzerland) · 2026Article
- Critical Factors for Health Behavior Among University Students: The Role of Health Consciousness, Health Knowledge, and Risk Perception.Healthcare (Basel, Switzerland) · 2026Article
- Linking Sustainable Smart Food Packaging to Healthy Eating Behaviors: A TPB-Perceived Value Framework with IPMA Analysis.Foods (Basel, Switzerland) · 2026Article
- From Social Media Content to Value Co-Creation: Role of Environmental Attitude, Environmental Knowledge, and Green Truth.Foods (Basel, Switzerland) · 2026Article
- Navigating the syndemic: a socio-psychological approach to food security and responsible consumption in low-income populations.Frontiers in nutrition · 2026Article
- Understanding purchase intention toward upcycled foods through a consumer education lens: an extended theory of planned behavior approach.Frontiers in nutrition · 2026Article
- AI virtual streamers in sustainable food marketing: how expertise, interactivity, and anthropomorphism shape consumer acceptance of upcycled foods.Frontiers in nutrition · 2026Article
- When parasocial relationships meet food technology neophobia: understanding consumer responses to virtual influencer marketing of upcycled foods.Frontiers in nutrition · 2026Article
- AI-based virtual try-on technology and the activation of green psychological mechanisms: evidence from a digital consumer environment.Frontiers in psychology · 2026Article
- Unpacking Consumer Purchase Intentions Toward Plant-Based Meat Alternatives: An Integrated TPB-VAB Approach Using PLS-SEM, fsQCA, and NCA.Foods (Basel, Switzerland) · 2025Article
- Cognitive-Affective Negotiation Process in Green Food Purchase Intention: A Qualitative Study Based on Grounded Theory.Foods (Basel, Switzerland) · 2025Review
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: With the increasing rise of green consumption concepts, consumers are becoming more concerned with the health and environmental attributes of products. However, research on purchase intentions for green-packaged organic foods remains relatively limited, particularly regarding the specific impact of health consciousness and environmental awareness. There is a clear gap in the literature addressing these factors. Method: Based on the Theory of Planned Behavior (TPB), this study constructs a relationship model between health consciousness, environmental awareness, attitude, subjective norms, perceived behavioral control, and purchase intentions for green-packaged organic foods. A total of 372 valid survey samples were collected, and data analysis was performed using SPSS 26.0 and AMOS 28.0 software to validate the theoretical model and research hypotheses. Results: Structural equation modeling (SEM) analysis reveals that all hypotheses are significantly supported, and the model demonstrates good fit. Mediation effect analysis further reveals the impact of health consciousness and environmental awareness on purchase intentions, indicating that they influence consumer intentions indirectly through attitudes, subjective norms, and perceived behavioral control. Conclusion: Health consciousness and environmental awareness not only significantly affect consumers' purchase intentions for green-packaged organic foods through direct paths but also have important indirect effects through attitudes, subjective norms, and perceived behavioral control. This study provides a new perspective for the theoretical development of green consumer behavior and offers valuable practical insights for businesses and policymakers in promoting green consumption and sustainable products.
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