ArticlePloS one2025
AI recommendation vs. crowdsourced recommendation vs. travel expert recommendation: The moderating role of consumption goal on travel destination decision.
Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
4 citing papers in PubMed.
- Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption.Behavioral sciences (Basel, Switzerland) · 2026Article
- Relational intelligence in AI chatbots: Examining the trust-engagement-emotion-social presence model using PLS-SEM and fsQCA.PloS one · 2026Article
- Article
- Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value.Behavioral sciences (Basel, Switzerland) · 2025Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This research investigates the effects of recommender type (AI versus crowdsourcing versus travel expert) and consumption goal (utilitarian versus hedonic) on consumer responses to travel destination recommendation email advertisements. Across two experiments, findings reveal that consumers held the most favorable attitude toward email advertisements featuring travel expert recommendations compared to crowdsourced or AI-generated suggestions. Notably, this study highlights the moderating role of consumption goal type (utilitarian vs. hedonic) in shaping attitudes toward the recommendation source. Specifically, consumers preferred ads featuring AI-generated recommendations for utilitarian travel goals (e.g., business trips), while for hedonic travel goals (e.g., romantic getaways), they favored ads with crowdsourced suggestions. Through serial mediation (Study 1) and moderated serial mediation (Study 2), this research further elucidates the underlying psychological mechanisms driving these effects.
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Registered trials
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