Dataset on factors influencing revisit intention to Jeju Island during the COVID-19 pandemic.

This dataset explores factors influencing tourist revisit intentions to Jeju Island during the COVID-19 pandemic. Collected through an online survey of 930 participants in February 2022, the data examines seven key variables: pandemic risk perception, social media impact, destination management image, travel anxiety, travel desires, attitudes toward Jeju travel, and revisit intentions. A multi-stage probability-proportional-to-size sampling method was used, covering 16 metropolitan cities and provinces in Korea, with stratification by region, gender, and age to ensure representativeness. The dataset includes raw survey responses, a detailed codebook, and variable descriptions, with all items measured on a 7-point Likert scale and mandatory responses to ensure completeness. Quality control measures, such as response pattern analysis and time monitoring, were implemented to maintain reliability. Publicly accessible via Mendeley Data, this dataset provides valuable insights for researchers and tourism professionals seeking to analyze tourist behavior during crises and develop effective strategies for tourism recovery and crisis management.