Evidence map›Paper›PMID 40065138›Full record

ReviewNature human behaviour2025

A research agenda for encouraging prosocial behaviour on social media.

Timothy Dörr, Trisha Nagpal, Duncan Watts, Chris Bail

Abstract readReview
PubMed Publisher
In one paragraph

Review in Nature human behaviour, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Timothy DörrAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA. timothy.dorr@asc.upenn.edu.ORCID 0009-0003-3971-6989
Trisha NagpalSchool of Arts and Sciences, University of Pennsylvania, Philadelphia, PA, USA. tnagpal@sas.upenn.edu.
Duncan WattsAnnenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA. djwatts@seas.upenn.edu.ORCID 0000-0001-5005-4961
Chris BailDepartment of Sociology, Duke University, Durham, NC, USA. christopher.bail@duke.edu.ORCID 0000-0002-5310-2372

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Many studies examine antisocial behaviours on social media-such as sharing misinformation or producing hate speech-but far fewer examine how platforms can incentivize more prosocial behaviour. We identify several ways in which social media platforms currently enable such behaviour, including (1) connecting new communities, (2) enabling collective problem-solving and (3) expanding the boundaries of philanthropy. However, we also discuss how some of the factors that enable prosocial behaviour can also empower malicious actors-as well as the challenge of creating prosocial behaviour that is sustainable and impactful offline. We then propose a research agenda to help scholars, policymakers and corporate leaders to identify the causal factors that shape prosocial behaviour on social media. This agenda focuses on (1) the size and shape of social networks, (2) platform affordances, (3) social norms and (4) how prosocial behaviour can be embedded within existing and future business models of social media.

Indexed as

Social BehaviorSocial MediaSocial NetworkingHumansSocial Norms

Identifiers

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.