ArticleBMC psychology2025
Impact of green advertisement and environmental knowledge on intention of consumers to buy green products.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
4 citing papers in PubMed.
- Prioritizing psychological factors in young consumers' coffee brand preferences through a novel behavioral leadership fuzzy decision-making modelling.Scientific reports · 2026Article
- The impact of environmental knowledge on green purchasing intention: a higher-order model.Scientific reports · 2026Article
- Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals.BMC psychology · 2025Article
- Beyond the first purchase: unpacking the continuance intentions behind sustainable consumption.Frontiers in psychology · 2025Article
Corrections and comments
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Authors and funding
1 author.
Funding
Abstract
In recent years, the rising concern for environmental sustainability has reshaped consumer preferences, driving a growing interest in eco-friendly products. Green advertising, which promotes products based on their environmental benefits, has emerged as a powerful tool in influencing consumer intentions and encouraging sustainable choices. Green advertising has transformative impacts on buying intention of consumers towards green products, and this leads to advancement of economic sustainability. This study explorese the impact of green advertising and environmental knowledge on consumers' intentions to purchase eco-friendly products, addressing a critical gap in understanding the psychological factors that drive sustainable consumer behavior. Additionally, the study discusses the role of eco-branding, eco-labelling, and consumer innovativeness as moderators of the intention of green product purchase. The data was collected from 512 Chinese individuals and employed structural equation model for empirical analysis. Our findings reveal that green advertising has a significant positive influence on consumers' intention to buy green products, with environmental knowledge amplifying this effect. Additionally, factors such as eco-branding, eco-labelling, and consumer innovativeness further enhance consumers' inclination towards sustainable purchases. These insights highlight the importance of integrating educational elements into green advertising strategies and suggest that companies should invest in eco-labelling and branding to reinforce consumer trust and engagement with sustainable products. The empirical findings carry implications for refining green advertising strategies, suggesting increased investments in both green production and advertising initiatives.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.