ArticleNonprofit and voluntary sector quarterly2025
Attention-Seeking Strategies: An Investigation of Sexual Assault Organizations' Communication Tactics on Twitter.
Article in Nonprofit and voluntary sector quarterly, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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5 authors.
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Abstract
This study examines the attention-seeking strategies of sexual assault organizations on Twitter in Canada, exploring the factors influencing the level of attention received. Drawing on the foundation work of Guo and Saxon's four-factor explanatory model, the research extends and refines the model by incorporating new factors, including Covid-related content, network size, intended audience, direct services, donations, and visual content. The study's methodology involved sampling 124 sexual assault and rape crisis centers in Canada, collecting Twitter data (
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