ArticleBMC psychology2025
AI anxiety and knowledge payment: the roles of perceived value and self-efficacy.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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Who cites it
6 citing papers in PubMed.
- AI self-efficacy and anxiety among university teachers.Scientific reports · 2026Article
- The Impact of Digital Leadership on Employee Resilience: The Mediating Roles of Work Gamification and Workplace Mindfulness and the Moderating Role of AI Anxiety.Behavioral sciences (Basel, Switzerland) · 2026Article
- The relationship between AI anxiety and academic motivation among university students: the mediating role of emotion regulation and the moderating role of gender.Frontiers in psychology · 2026Article
- Toward a paradox of resources: the role of supportive climate and self-efficacy in the relationship between cynicism and intellectual engagement.Frontiers in psychology · 2026Article
- Mechanisms underlying university students' perceived AI threat: the mediating roles of perceived controllability and perceived effort-reward imbalance.Frontiers in psychology · 2026Article
- The General Attitudes towards Artificial Intelligence Scale (GAAIS): validation and psychometric properties analysis in the Italian context.BMC psychology · 2025Article
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Authors and funding
3 authors.
Funding
Abstract
backgroundThe integration of Artificial Intelligence (AI) into daily life raises significant challenges and uncertainties, notably concerning job security and skill relevance. This has led to the emergence of 'AI anxiety'-a stress response to potential impacts of AI on individuals' futures. This study examines AI anxiety's effects on individuals' willingness to pay for knowledge, focusing on the roles of perceived value and self-efficacy.
methodsThis study consisted of two experiments. Study 1 utilized a one-factor between-subjects design (AI anxiety vs. neutral emotion) with 297 participants to examine the mediating role of perceived value in the relationship between AI anxiety and willingness to pay for knowledge. Study 2 employed a 2 × 2 between-subjects design (AI anxiety vs. neutral emotion )×self-efficacy (high vs. low) with 506 participants to investigate the moderating effect of self-efficacy on this relationship.
resultsStudy 1 showed that AI anxiety significantly increases the willingness to pay for knowledge, with perceived value partially mediating this effect. Study 2 demonstrated that self-efficacy moderates the influence of AI anxiety: higher self-efficacy levels weaken, whereas lower levels strengthen, the willingness to pay for knowledge. Furthermore, self-efficacy also negatively moderates the effect of AI anxiety on perceived value.
conclusionsAI anxiety positively influences payment for knowledge, with critical roles for perceived value and self-efficacy. These findings offer a new framework for understanding AI anxiety's impact on consumer behavior and provide actionable insights for platforms and policymakers.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.