Evidence map›Paper›PMID 40043051›Full record

ArticlePloS one2025

AI-determined similarity increases likability and trustworthiness of human voices.

Oliver Jaggy, Stephan Schwan, Hauke S Meyerhoff

Abstract read
In one paragraph

Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Oliver JaggyLeibniz-Institut für Wissensmedien, Tübingen, Baden-Württemberg, Germany.ORCID https://orcid.org/0000-0002-0533-550X
Stephan SchwanLeibniz-Institut für Wissensmedien, Tübingen, Baden-Württemberg, Germany.
Hauke S MeyerhoffUniversity of Erfurt, Erfurt, Thüringen, Germany.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Modern artificial intelligence (AI) technology is capable of generating human sounding voices that could be used to deceive recipients in various contexts (e.g., deep fakes). Given the increasing accessibility of this technology and its potential societal implications, the present study conducted online experiments using original data to investigate the validity of AI-based voice similarity measures and their impact on trustworthiness and likability. Correlation analyses revealed that voiceprints - numerical representations of voices derived from a speaker verification system - can be used to approximate human (dis)similarity ratings. With regard to cognitive evaluations, we observed that voices similar to one's own voice increased trustworthiness and likability, whereas average voices did not elicit such effects. These findings suggest a preference for self-similar voices and underscore the risks associated with the misuse of AI in generating persuasive artificial voices from brief voice samples.

Indexed as

Artificial IntelligenceTrustVoiceAdultFemaleHumansMaleYoung Adult

Identifiers

PMID40043051
PMCPMC11882051

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.