ArticleTSG : tijdschrift voor gezondheidswetenschappen2025
[Recruitment strategies for reaching adults aged fifty years and older with low socioeconomic status for participation in online physical activity interventions].
Article in TSG : tijdschrift voor gezondheidswetenschappen, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Generally, the health condition of those with higher socioeconomic status (SES) is better compared to those with lower SES. Electronic health (eHealth) interventions provide an unique opportunity to improve health and lifestyle of populations that are difficult to reach with more traditional interventions. The application of appropriate strategies to reach low SES populations with eHealth interventions is thus of major importance to reduce health inequalities. Therefore, the aim of this study was to provide insight into the reach, sample characteristics and costs of three pre-planned strategies for recruiting adults aged fifty years and older with low SES for participation in an online physical activity intervention. The intervention consisted of computer-tailored physical activity advice at three occasions and an integrated activity tracker. Recruitment took place via gyms, invitation letters via a municipality and social media advertisements. Additional procedures were followed to reach specifically the low SES group. Response rates, sociodemographic characteristics and costs per strategy were assessed. The highest response was shown for the municipality approach (
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