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ArticleFoods (Basel, Switzerland)2025

The Impact of Trust on Chinese Consumers' Acceptance of Meat Substitutes: The Mediating Role of Perceived Benefits and Perceived Risks, and the Moderating Role of Consumer Knowledge.

Muhabaiti Pareti et al.PubMed ↗Full text ↗Publisher ↗

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The Impact of Trust on Chinese Consumers' Acceptance of Meat Substitutes: The Mediating Role of Perceived Benefits and Perceived Risks, and the Moderating Role of Consumer Knowledge. | OpenQuestion