Evidence map›Paper›PMID 40001869›Full record

ArticleBehavioral sciences (Basel, Switzerland)2025

Impact of Scene Features of E-Commerce Live Streaming on Consumers' Flow and Purchase Intentions of Sporting Goods.

Zhengyu Li, Yan Wang, Beth Anne Cianfrone, Zhen Guo, Bo Liu, James Zhang, Chenyu Shi

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.

0numbers the graph read from it
0cells of the map it votes in
3citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

3 citing papers in PubMed.

  1. Article
  2. Article
  3. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Zhengyu LiDivision of Sports Science and Physical Education, Tsinghua University, Beijing 100084, China.ORCID 0000-0002-8601-7182
Yan WangSchool of Economics and Management, Shanghai University of Sport, Shanghai 200438, China.ORCID 0000-0002-0616-3068
Beth Anne CianfroneDepartment of Kinesiology and Health, Georgia State University, Atlanta, GA 30303, USA.ORCID 0000-0003-0536-6020
Zhen GuoDivision of Sports Science and Physical Education, Tsinghua University, Beijing 100084, China.
Bo LiuDivision of Sports Science and Physical Education, Tsinghua University, Beijing 100084, China.
James ZhangDepartment of Kinesiology, University of Georgia, Athens, GA 30602, USA.ORCID 0000-0002-0163-2347
Chenyu ShiSchool of Economics and Management, Shanghai University of Sport, Shanghai 200438, China.ORCID 0009-0008-1326-8803

Funding

Shanghai University of Sport 2022XJ007
6 · The paper itself

Abstract

Purpose-The purpose of this study is to examine the mechanism of scene features (i.e., visual appeal, presence, and scene-product matching) of e-commerce live streaming and how it impacts consumers' flow and purchase intentions of sporting goods. Design/methodology/approach-To test the hypotheses in the conceptualized model that was developed based on the Stimulus-Organism-Response (S-O-R) model, sports consumers (

Indexed as

e-commerce programmingimmersive experienceonline shoppingsport merchandising

Identifiers

PMID40001869
PMCPMC11851700

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.