ArticleHeliyon2025
Consumer behavior and sustainability: Exploring Italy's green cosmetics market with prickly pear seed oil.
Article in Heliyon, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Prickly pear seed oil is becoming increasingly popular in green cosmetics due to its skin benefits. However, there is a lack of research on consumer demand and perception of products containing this ingredient in Italy. This study aims to address this gap by examining the factors that influence Italian consumers' demand for prickly pear seed oil. Specifically, we focus on the product's attributes, as well as socio-demographic factors. The research engaged 300 Italian participants through an online survey. The dataset was analyzed using an Ordered Probit Model, revealing a higher purchasing frequency for prickly pear seed oil among consumers who prioritize the product's natural and sustainable origins. The analysis also highlights the influence of socio-demographic characteristics, particularly gender and income, on purchasing behavior. These findings provide valuable insights for marketers and product developers in the green cosmetics industry. Emphasising the natural and sustainable aspects of prickly pear seed oil can appeal to a broader audience. Additionally, understanding the demographic factors at play can help tailor marketing strategies to target specific consumer segments more effectively. The study contributes to the strategic development of marketing and product innovation in the green cosmetics sector by uncovering consumer preferences and trends. It advocates for a deeper consumer-centric approach in promoting sustainable beauty products.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.