Evidence map›Paper›PMID 39951475›Full record

ArticlePloS one2025

The perspectives of women on sustainable fashion consumption: Comparative study of university teachers and students.

Živilė Stankevičiūtė, Ieva Jarmalavičiūtė

Abstract readComparative Study
In one paragraph

Article in PloS one, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Živilė StankevičiūtėKaunas University of Technology, School of Economics and Business, Kaunas, Lithuania.ORCID https://orcid.org/0000-0002-5578-4645
Ieva JarmalavičiūtėKaunas University of Technology, School of Economics and Business, Kaunas, Lithuania.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

In the recent decade, fashion industry has been receiving extensive criticisms for having a significant negative impact on the environment and people. As the counterpoint of rapid pace and cheap prices which trigger overconsumption, sustainable fashion started turning into a new trend and demand for business. As the interest of consumers in sustainability continues to grow, the literature started analysing what drives or hinders them from sustainable consumption. However, acknowledging the gender differences, there is a gap in literature regarding sustainable fashion consumption from the perspective of female consumers. The purpose of this paper is to reveal the sustainable fashion consumption of females, comparing the clusters of university teachers and students. In doing this, a qualitative research was conducted, with 24 semi-structured interviews in total. The findings revealed a huge contradiction. Although females are aware of sustainable fashion elements, at the same time, they, especially students, do not consider sustainability as a primary motivation for their behaviour. As such, the gap between attitude and behaviour was revealed. Although teachers try to find the good ratio between quality and price, for students, the price usually wins when it comes to purchasing clothes. The representatives from both clusters do shopping from fast fashion retailers; however, students do it much more often and intensively in comparison to teachers. The teachers mainly use swapping and redesigning as sustainable fashion consumption practices. In case of students, second-hand shops and Vinted were prevailing. Among the drivers leading to sustainable consumption, awareness, uniqueness and personal style, and item life-cycle extension were mentioned. Regarding the barriers, high price and low income, personal restrictions, and lack of information and knowledge were mainly emphasised. The findings could be considered to initiate changes, which could enable closing the attitude-behaviour gap.

Indexed as

CommerceConsumer BehaviorFacultyStudentsAdultFemaleHumansMaleMiddle AgedMotivationUniversitiesYoung Adult

Identifiers

PMID39951475
PMCPMC11828377

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.