Evidence map›Paper›PMID 39931493›Full record

ReviewHeliyon2025

Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence.

Brayan Rodríguez, Ana Arboleda, Felipe Reinoso-Carvalho

Abstract readReview
In one paragraph

Review in Heliyon, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Brayan RodríguezGrupo de Diseño de Productos y Procesos, Department of Chemical and Food Engineering, Universidad de los Andes, Bogotá, 111711, Colombia.
Ana ArboledaFacultad de Negocios y Economía, Universidad Icesi, Cali, Colombia.
Felipe Reinoso-CarvalhoSchool of Management, Universidad de los Andes, Bogotá, 111711, Colombia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The increasingly competitive skincare market demands more engaging consumer experiences to foster loyalty and adherence. The framework developed here analyzes the customer journey for topically applied skincare products, first, through a literature review of multisensory design and consumer behavior research, and second, by proposing the redesign of different touchpoints focusing on multisensory cues to create a cohesive product experience. This contribution offers a novel approach that distinguishes between topical pharmaceutical and cosmetic product experiences. In general, both offer distinct opportunities for hedonic and utilitarian values. Multisensory design can be adopted to prioritize clear communication of function and efficacy for pharmaceuticals, or luxurious, pleasurable experiences for cosmetics. Multisensory design can lead to higher engagement, promotion of loyalty, and treatment adherence by differentiating topical skincare product brands and enhancing customer journeys. Future research agenda draws attention toward crossmodal correspondences, digital transformations, and eco-friendly product development.

Indexed as

CosmeticsHedonicMultisensory customer experiencePharmaceuticalUtilitarian

Identifiers

PMID39931493
PMCPMC11808497

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.