Addressing Ethics in Plastic and Aesthetic Surgery: Società Italiana di Chirurgia Plastica Ricostruttiva ed Estetica's Social Media Policy.

Background: The pervasive influence of social media on plastic surgery necessitates a robust ethical framework to guide professional conduct online. The Società Italiana di Chirurgia Plastica Ricostruttiva ed Estetica (SICPRE) recognized the need for an ethical code that addresses the unique challenges posed by social media in the field of plastic surgery. Methods: A dedicated group, referred to as the Social Media Chat, was formed within SICPRE in November 2022. The group comprised members with varying levels of expertise, including the SICPRE president, plastic surgeons, professors, and residents. Through a comprehensive review of existing ethical codes and social media policies from 26 national and international plastic surgery societies, the group identified key ethical considerations. Virtual meetings facilitated discussions and the creation of content for SICPRE's official social channels. Results: The analysis revealed that only a few societies had formal social media policies, whereas many had generic ethical codes with minimal guidance on social media use. SICPRE's ethical code, formulated through collaborative efforts and multiple revisions, includes 10 fundamental points addressing professionalism, transparency, patient privacy, and ethical marketing. The code was integrated into SICPRE's broader ethical guidelines to ensure consistency and comprehensiveness. Conclusions: SICPRE's ethical code offers a detailed framework for navigating the intersection of plastic surgery and social media, emphasizing honesty, transparency, and respect for patient dignity. By aligning with best practices and addressing gaps in existing policies, this initiative aimed to enhance professional standards and patient trust in the digital age. Future updates will ensure the policy remains relevant amid evolving digital communication landscapes.