ArticleAmerican journal of public health2025
Public Health Communication Approaches for Building Common Ground.
Article in American journal of public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
3 citing papers in PubMed.
- Differences in COVID-19 vaccine acceptance and uptake according to region of birth: findings from a cross-sectional survey in Sweden.Frontiers in public health · 2026Article
- Firearm Violence and Health in Policymaker Discourse: Mixed Methods Social Media Analysis.JMIR formative research · 2025Article
- Changes in public awareness of racial, economic, and educational health disparities between 2007 and 2023 among Wisconsin adults.Preventive medicine reports · 2025Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Changes in the information landscape and increasing polarization in society over recent decades have made it more difficult to establish common ground, which poses a profound challenge to effective health communication and public health in general. We highlight the importance of assessing health communication approaches for their potential to bring people together and reduce polarization. We outline several communication approaches that use existing common ground (e.g., appeals to shared values, shared identity, common goals, social norms) or cultivate common ground (e.g., dialogue to bridge divides, trust-focused communication, efforts to humanize scientists), positing that by furthering common ground, these approaches can serve to increase a shared understanding of contentious health topics and foster greater trust in science and evidence-based health information. We end by cautioning against the use of approaches that may be shown to be effective on some measures but may also inadvertently create further polarization, such as the use of certain fear appeals, disparaging humor, or stigmatizing language. (
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.