ArticleFrontiers in public health2024
Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction.
Article in Frontiers in public health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
2 citing papers in PubMed.
- User emotional mechanisms and consumption conversion in AI-generated trend toy blind boxes.Scientific reports · 2026Article
- Effect evaluation of integrating art education into medical aesthetics postgraduate training: a single-arm pre-post study.BMC medical education · 2026Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: The technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention. Methods: The subjects included customers who had consumed and received treatment in the three years, and the questionnaires were collected from returning clients of each unit in the medical aesthetic group from May 17, 2017 to May 31, 2017. We used the structural equation modeling (SEM) to analyze the data. Results: The results showed that medical aesthetic image was positively associated with perceived value, satisfaction and post-purchase behavioral intention; perceived value was positively associated with satisfaction and post-purchase behavioral intention; satisfaction was positively associated with post-purchase behavioral intention. Discussion: This study can provide medical aesthetic practitioners with an understanding of consumers' image and perceived value to improve satisfaction. The changes in consumers' perception of aesthetic medicine can be evaluated more objectively, and suggestions can be provided for medical institutions to strengthen their cultural connotation and external image, so as to establish a strong brand image.
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Registered trials
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