ArticleJournal of eye movement research2024
An Eye-Tracking-Based Investigation on the Principle of Closure in Logo Design.
Article in Journal of eye movement research, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
4 citing papers in PubMed.
- Phase-Sensitive Gaze Allocation in a Progressive Calligraphy Task.Journal of eye movement research · 2026Article
- Analysis of Top-Down Perceptual Modulation Considering Eye Fixations Made on a Bistable Logo.Journal of eye movement research · 2026Article
- Utilization of Eye-Tracking Metrics to Evaluate User Experiences-Technology Description and Preliminary Study.Sensors (Basel, Switzerland) · 2025Article
- Impact of Leading Line Composition on Visual Cognition: An Eye-Tracking Study.Journal of eye movement research · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study employs subjective evaluation and eye movement experiments to explore the application and conveyance of logo graphics design, which conforms to the Gestalt principle of closure, to understand the psychological process of this principle in the perception of a logo. The study found that there is no significant difference between completely enclosed logos and unenclosed ones that conform to the principle of closure in their influence on sightline behavior due to the effects of closure, but the subjective evaluation favors unenclosed logos as more attractive and comfortable to perceive, which agrees with modern logo design trends. In addition, the sightline distribution of the image-type logos is more scattered and has the most extended fixation duration. In contrast, the sightline distribution of text-type logos is more concentrated. Designers who understand the principle of closure can intentionally incorporate imperfection into logo design, triggering the automatic mental filling of gaps and instilling new meaning and visual effect into a design.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.