ArticleFoods (Basel, Switzerland)2025
What Drives Generation Z to Avoid Food Waste in China? An Empirical Investigation.
Article in Foods (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
1 citing paper in PubMed.
- Food-Sustainable Behaviors and Attitudes of Generation Z Consumers-Measurement and Analysis of Selected Behaviors.Foods (Basel, Switzerland) · 2026Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
Avoiding food waste has become an important global issue. Given the global impact of food waste and the profound influence of Generation Z on future development, it is crucial to guide them in cultivating awareness and behaviors to reduce food waste, thereby promoting sustainable development. Considering young consumers' specific characteristics and consumption environment, this study extended the Theory of Planned Behavior (TPB) framework by adding two constructs of moral self-identity and scarcity mindset. An online survey was conducted, receiving 417 valid responses, and the data were analyzed using structural equation modeling. This study shows that subjective norms, attitudes, and perceived behavioral control positively influence Generation Z's intentions to avoid food waste. Meanwhile, moral self-identity remarkably positively influences attitudes and perceived behavioral control, which in turn affects intention to avoid food waste. Moreover, the positive moderating role of scarcity mindset is verified. This study refines the exploration of food waste within the realm of the Generation Z group, and the findings are beneficial for relevant stakeholders to further develop personalized promotion strategies for Generation Z.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.