Evidence map›Paper›PMID 39815410›Full record

ArticleSubstance use & misuse2025

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers.

Eric K Soule, Jennifer Cornacchione Ross, Allison J Lazard, Heesoo Jang, Cynthia K Suerken, Caroline M Kimes, Alexandra R Zizzi, Kimberly G Wagoner, Beth A Reboussin, Erin L Sutfin

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Substance use & misuse, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

10 authors.

Eric K SouleDepartment of Health Education and Promotion, East Carolina University, Greenville, North Carolina, USA.ORCID 0000-0003-2740-5633
Jennifer Cornacchione RossSchool of Public Health, Boston University, Boston, Massachusetts, USA.
Allison J LazardHussman School of Journalism and Media, University of North Carolina, Chapel Hill, North Carolina, USA.
Heesoo JangHussman School of Journalism and Media, University of North Carolina, Chapel Hill, North Carolina, USA.
Cynthia K SuerkenDepartment of Biostatistics and Data Science, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.
Caroline M KimesDepartment of Social Sciences and Health Policy, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.
Alexandra R ZizziDepartment of Social Sciences and Health Policy, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.
Kimberly G WagonerDepartment of Social Sciences and Health Policy, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.
Beth A ReboussinDepartment of Social Sciences and Health Policy, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.ORCID 0000-0002-7318-9081
Erin L SutfinDepartment of Social Sciences and Health Policy, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA.

Funding

The Center for Research, Health, and Social JusticeP50MD017319 · NIMHD · UNIV OF ARKANSAS FOR MED SCIS · PI FAGAN, PEBBLES · 2021 to 2025
$21.9M
Project 4: Using a prospective cohort survey to test population-level predictions generated by Projects 1-3U54DA036105 · NIDA · VIRGINIA COMMONWEALTH UNIVERSITY · PI BRELAND, ALISON · 2018 to 2022
$20.8M
Evaluating the Impact of Waterpipe Tobacco Marketing Claims on Young AdultsR01CA239192 · NCI · WAKE FOREST UNIVERSITY HEALTH SCIENCES · PI SUTFIN, ERIN L · 2019 to 2021
$1.3M
NCI NIH HHS R01 CA239192NIDA NIH HHS U54 DA036105NIMHD NIH HHS P50 MD017319
6 · The paper itself

Abstract

introductionWaterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.).

methodsIn 2020, a census of WT manufacturers that sold WT products in the U.S. was created and 33 WT manufacturers and 30 WT retailers across the U.S. were identified. Business websites and the 20 most recent Facebook and Instagram posts from identified manufacturers and retailers were recorded. Marketing appeals were coded for themes including sexuality and romance, U.S. patriotism, Middle Eastern culture, WT smoking cues, health or safety, and enjoyable experiences. Sale proposition content was also coded and included price promotions, scarcity, and free products.

resultsDigital marketing content posts (

conclusionsManufacturers and retailers in the U.S. use a variety of digital marketing strategies to promote WT products. Research is needed examine the impact of WT digital marketing on consumer perceptions, particularly among youth and young adults who are at greatest risk for WT smoking.

Indexed as

CommerceMarketingTobacco IndustryTobacco, WaterpipeHumansSocial MediaUnited Statesdigital marketingmanufacturers and retailerssales propositionstobacco regulatory scienceWaterpipe tobacco

Identifiers

PMID39815410
PMCPMC11870796

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.