ArticleScientific reports2025
Willingness to pay a premium for eco-label products in China: a mediation model based on quality value.
Article in Scientific reports, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
3 citing papers in PubMed.
- Compliance patterns in adopting sustainability practices: A cluster analysis of oil palm producers in Colombia.Scientific reports · 2026Article
- The impact of digital literacy on green consumption behavior under the moderation of prosocial behavior.Scientific reports · 2026Article
- Bridging the Quality-Price Gap: Unlocking Consumer Premiums for High-Quality Rice in China.Foods (Basel, Switzerland) · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Sustainable consumption plays an important role in achieving sustainable development. Eco-labels can help to convey this message to consumers. In China, the new carbon label represents a new kind of sustainable eco-label; as such, the relationship between carbon labeling and consumers' willingness to pay (WTP) a premium is worth studying. This paper explores the impact of carbon label recognition on WTP a premium, which is also affected by the perceived value of quality attributes and effective advertising campaigns. The results show that the former plays an intermediary role in carbon label recognition and premium payment intention, while the latter regulates the relationship between perceived value of quality attributes and premium payment intention. The research shows that when consumers are aware of carbon labeling, they are more willing to pay higher prices for products as they believe the quality of these products to be higher. For others, effective advertising campaigns can encourage paying a premium. This not only provides suggestions for enterprises promoting green products and for governments wishing to raise environmental awareness via guidance and education but also promotes the sustainable development of green products.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.