ArticleAddiction (Abingdon, England)2025
Association of fully branded, standardized packaging and limited flavor and brand descriptors of e-liquids with interest in trying products among youths in Great Britain.
Article in Addiction (Abingdon, England), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
3 citing papers in PubMed.
- Investigating the Appeal of Nicotine Pouch Packaging, Flavour, and Nicotine Descriptors Among Adults in the UK: An Online Experiment.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- The effect of standardised packaging and limited flavour descriptors of vape pods among adults and youth in Great Britain: a cross-sectional between-subjects experimental study.The Lancet regional health. Europe · 2025Article
- Association of fully branded, standardized packaging and limited flavor and brand descriptors of e-liquids with interest in trying products among youths in Great Britain.Addiction (Abingdon, England) · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
11 authors.
Funding
Abstract
BACKGROUND AND
aimsMany vaping products feature bright colors and novel brand names and flavor descriptors, which may appeal to youth. We measured the strength of the associations between e-liquid packaging design (branded, white standardized or white standardized limiting brand and flavor descriptors) and perceived peer interest in trying the e-liquids among youth.
designA between-subjects online experiment.
settingThe Action on Smoking and Health Smokefree Great Britain (GB) Youth 2021 online survey.
participantsParticipants included 1628 youth aged 11-18, 51.9% female, 71.8% socioeconomic status ABC1 (the three highest Market Research Society grades). MEASUREMENTS: Participants were randomized to view a set of three images of e-liquids from one of three packaging conditions: (1) fully branded (control), (2) white standardized with usual brand names and flavor descriptors or (3) white standardized with coded brand names and limited flavor descriptors. Participants were asked which e-liquid they thought people their age would be most interested in trying and could select a product, 'none of these', or 'do not know'. Multinomial logistic regression models were used to test associations between selecting 'none of these' ('no interest') versus any product ('interest') or 'do not know' and packaging condition. Analyses were adjusted for sex, age, socioeconomic status, vaping status and smoking status.
findingsCompared with fully branded packaging (22.7%; reference category), youth had higher odds of reporting no perceived peer interest in trying e-liquids in standardized packs with brand codes and limited flavor descriptors [30.3%, adjusted odds ratio (AOR) = 2.07, 95% confidence interval (CI) = 1.53-2.79], but not standardized packs with usual descriptors (23.1%, AOR = 1.21, 95% CI = 0.89-1.65). Youth had higher odds of reporting no perceived peer interest in e-liquids in white standardized packs with brand codes and limited flavor descriptors (30.3%, AOR = 1.87, 95% CI = 1.29-2.16, P < 0.001) compared with standardized packs with usual descriptors (23.1%; reference category).
conclusionStandardized e-liquid packaging that limits flavor and brand descriptors may reduce the youth appeal of e-liquids.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.