SynthesisAddiction (Abingdon, England)2025
What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.
Synthesis in Addiction (Abingdon, England), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
15 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Sports sponsorship, gambling bans, and regulatory compliance: a systematic review.Frontiers in sports and active living · 2026Pooled it
- What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.Addiction (Abingdon, England) · 2025Pooled it
- Direct gambling marketing, direct harm: A randomised experiment.Addiction (Abingdon, England) · 2026Trial
- Podcast advertising by online sports betting platforms and alcohol brands, 2024-2025.Health affairs scholar · 2026Article
- Sports Betting Ads are Everywhere. That Could be a Public Health Problem.Journal of gambling studies · 2026Article
- Neurophysiological and Behavioral Responses to Gambling Cues in Individuals with Internet Gambling Disorder: A VR-EEG-GSR Study.Brain sciences · 2026Article
- Affect Regulation Motives for Gambling and Gambling Engagement: A Two-Year Random-Intercept Cross-Lagged Panel Model.International gambling studies · 2026Article
- Influence of sponsorship on betting intentions: from linear to deep learning models.Harm reduction journal · 2026Article
- Constructing Mediated Betting Discourse: A Typology of Responsible Gambling Language Identified Through ESPN's Sports Wagering Shows.Journal of gambling studies · 2026Article
- The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup.Addictive behaviors reports · 2026Article
- (Mis)Comprehension and (Mistaken) Attractiveness of Financial Gambling Inducements among UK Bettors.Journal of gambling studies · 2026Article
- Australia's proposed gambling reforms may be good for industry, but not for public health.Health promotion international · 2026Article
- Development of lower-risk guidelines for online sports and race betting in Australia using objective behavioural data.Harm reduction journal · 2026Article
- Online gambling as a public health and regulatory challenge: moving beyond individual responsibility.Frontiers in public health · 2026Article
- Impact of Spanish gambling regulations on online gambling behavior and marketing strategies.Harm reduction journal · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
Abstract
BACKGROUND AND
aimsGambling is a public health issue and widespread advertising of gambling products may contribute to gambling harms. Sports-related gambling advertising includes advertising around sports games or for sports betting products. This review aimed to provide the most systematic and up-to-date review of the literature on the association between sports-related gambling advertising and gambling behaviour.
methodsA systematic literature search of quantitative studies up to 13 February 2024 was undertaken following PRISMA guidelines. Inclusion criteria were quantitative studies published in the English language exploring the association between sports-related gambling advertising and gambling behaviour. Traditional database searches (Medline, Scopus, PsychInfo, Web of Science, CINAHL and The Cochrane Library) were undertaken alongside citation, author and website searches. Studies were narratively synthesised, and the overall quality of the evidence was assessed using the Mixed Methods Appraisal Tool (MMAT).
resultsTwenty-two studies were included in this review covering traditional, digital, direct, embedded, inducement and aggregate advertising. The majority (n = 16) of research was undertaken in Australia on adult populations. Results suggest that sports-related gambling advertising is associated with increases in perceived, intended and actual frequency of (n = 6 studies) and expenditure on (n = 3) gambling, unplanned or unintended gambling (n = 2), the likelihood of gambling (n = 2), the likelihood of using a sponsor's product (n = 2) and, in some cases, the complexity or riskiness of bets placed (n = 2). Studies suggest that the self-reported effect may be more pronounced in higher-risk gamblers (n = 7). Preliminary evidence suggests that specific inducements which reduce the riskiness or cost of gambling appear to be particularly influential (n = 3). Limitations of the evidence base include the lack of standardised measures and use of observational designs.
conclusionsExposure to sports-related gambling advertising appears to be associated with increased gambling behaviour for a wide range of advertising media. This association may be more pronounced in higher-risk gamblers who are already at increased risk of harm.
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Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.