ArticleBMC psychology2025
The influence of red and blue font color on intertemporal choice: the mediating roles of time perception and dimensional difference comparison.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Time Overestimation Devalues Future Rewards: Electroencephalogram Evidence from Intertemporal Choice.Brain sciences · 2026Article
- Affective Response Dataset for Virtual Workspaces: Based on Color Stimuli and Multimodal Physiological Signals.Sensors (Basel, Switzerland) · 2025Article
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Authors and funding
3 authors.
Funding
Abstract
backgroundIntertemporal choices are the process by which people make choices about losses or gains at different points in time (near or far). To explore the relationship between font color and intertemporal choice and to examine the serial mediation of time perception and intradimensional difference comparison on the association between font color and intertemporal choice on the basis of attribute-based choice models.
methodsWe randomly assigned subjects to the intertemporal choices questionnaire in a specific font color (blue vs. red) condition. The Intertemporal Choice Task, the Subjective Duration Judgment Task and the Intradimensional Difference Comparison Task were administered to a sample comprising 210 college students (103 males accounting for 49.05%). Multivariate analysis and latent variable analysis were used to explore the separate mediating roles of time perception and intradimensional difference comparison in the association between font color and intertemporal choice, and their serial mediation was also investigated. The bootstrap method was employed to test the significance of these mediating effects.
resultsCompared with red font, blue font can encourage students to choose more-farsighted intertemporal choices (i.e., LL). Students who use the blue font are more likely to have shorter durations and can choose the more farsighted intertemporal choice (i.e., LL) than those who use the red font. Students using blue fonts are more likely to perceive the difference between the two options chosen across time (∆payoff
conclusionThe findings revealed why font color influences intertemporal choice. This study revealed the mediating role that time perception and intradimensional difference comparison play in the association between font color and intertemporal choice.
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