ReviewBehavioral sciences (Basel, Switzerland)2024
Empirical Insights into Eye-Tracking for Design Evaluation: Applications in Visual Communication and New Media Design.
Review in Behavioral sciences (Basel, Switzerland), 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
5 citing papers in PubMed.
- Adolescents' cross-cultural aesthetic preferences are shaped by cultural background, art exposure, and developmental psychological traits.Frontiers in psychology · 2026Article
- Research on differences in scalp aging characteristics and visual attention between genders in the Chinese population.Frontiers in medicine · 2026Article
- Vision Transformer attention alignment with human visual perception in aesthetic object evaluation.PloS one · 2026Article
- Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads.Journal of eye movement research · 2025Article
- An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas.Journal of eye movement research · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
(1) Background: As digital technology continues to reshape visual landscapes, understanding how design elements influence customer experience has become essential. Eye-tracking technology offers a powerful, quantitative approach to assessing visibility, aesthetics, and design components, providing unique insights into visual engagement. (2) Methods: This paper presents a systematic review of eye-tracking methodologies applied in design research. Thirty studies were selected for analysis from recognized academic databases using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. Employing the Population, Intervention, Comparison, and Outcomes (PICO) framework, this review focused on experimental studies in visual communication and new media design that utilized visual symbols for communication and leveraged new media technologies. (3) Results: The findings corroborated that eye-tracking technology offers in-depth insights into gaze patterns, visual perception, and attention, which can inform design strategies. This review shows that assessing visual designs based on eye-tracking data can enhance consumer-centered interfaces, better align with user preferences, and foster more engaged behaviors in both digital and physical environments. (4) Conclusions: This review deepens our understanding of the cognitive and emotional processes underlying visual engagement. It also suggests new avenues for integrating diverse eye-tracking metrics into design evaluation, offering practical applications for improving design strategies and advancing the field of design research.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.