Unveiling the enigma of blind box impulse buying curiosity: The moderating role of price consciousness.

Xiyun Gong, Choy Leong Yee, Shin Yiing Lee, Abu Naser Mohammad Saif, Meilian Liu, Fariah Anonthi

Abstract read

In one paragraph

Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.

0numbers the graph read from it

0cells of the map it votes in

3citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

3 citing papers in PubMed.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Xiyun GongSchool of Business and Economics, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia.

Choy Leong YeeSchool of Business and Economics, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia.

Shin Yiing LeeSchool of Business and Economics, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia.

Abu Naser Mohammad SaifSchool of Business and Economics, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia.

Meilian LiuSchool of Business, Guilin University of Electronic Technology, Guilin, Guangxi, China.

Fariah AnonthiSchool of Business and Economics, Universiti Putra Malaysia, 43400, UPM Serdang, Selangor, Malaysia.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This study explores the causes of curiosity-driven impulse buying in blind boxes using the Stimulus-Organism-Response (S-O-R) model and adaptation level theory. It examines how store environment and product factors contribute to customer curiosity, incorporating price consciousness into the overall framework. Insights from an online survey of 306 Chinese respondents indicate that environmental factors and specific product characteristics positively influence consumer curiosity, while price consciousness has a negative moderate effect. The findings also show that customer curiosity stimulates impulse buying behavior and mediates the relationship between store atmosphere, surprise, and perceived novelty. This study identifies both objective and subjective factors behind blind box impulse buying and offers relevant suggestions for governments and consumers on managing impulse buying.

Indexed as

AddictionBlind boxCuriosityImpulsive buying behaviorPerceptual psychologyPrice consciousnessS-O-R modelYoung consumer

Identifiers

PMID39759335

DOI10.1016/j.heliyon.2024.e40564

PMCPMC11698923

What OpenQuestion holds

Textmetadata

LicenceCC BY-NC

Read underepoch 390

Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.