Evidence map›Paper›PMID 39711153›Full record

ArticleAddiction (Abingdon, England)2025

Features of disposable e-cigarettes and their association with pricing and consumer preference: Evidence from web data of US online stores.

Shaoying Ma, Sooa Ahn, Aadeeba Kaareen, Qian Yang, Zefeng Qiu, Jian Chen, Micah Berman, Theodore Wagener, Ce Shang

Abstract read
In one paragraph

Article in Addiction (Abingdon, England), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.

0numbers the graph read from it
0cells of the map it votes in
6citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

6 citing papers in PubMed.

  1. Trial
  2. Trends in product characteristics of disposable e-cigarettes sold by US online stores between 2022 and 2024.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  3. Observational
  4. Article
  5. Article
  6. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors.

Shaoying MaCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.ORCID 0000-0002-6086-0622
Sooa AhnCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.
Aadeeba KaareenCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.
Qian YangCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.
Zefeng QiuDepartment of Computer Science and Engineering, The Ohio State University, Columbus, OH, USA.ORCID 0009-0002-8451-8001
Jian ChenDepartment of Computer Science and Engineering, The Ohio State University, Columbus, OH, USA.
Micah BermanDivision of Health Services Management and Policy, College of Public Health, The Ohio State University, Columbus, OH, USA.
Theodore WagenerCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.ORCID 0000-0002-4028-0081
Ce ShangCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA.ORCID 0000-0002-8838-4250

Funding

The Ohio State University Tobacco Center of Regulatory Science (OSU-TCORS)U54CA287392 · NCI · OHIO STATE UNIVERSITY · PI Peter G. Shields, Theodore Lee Wagener · 2023 to 2026
$19.5M
Rutgers Center of Excellence in Rapid Surveillance of TobaccoU01CA278695 · NCI · RUTGERS BIOMEDICAL AND HEALTH SCIENCES · PI CRISTINE D DELNEVO, Ollie Ganz · 2023 to 2026
$14.0M
Utilizing tobacco discrete choice experiments to predict the population impacts of FDA regulatory policiesR21CA281031 · NCI · OHIO STATE UNIVERSITY · PI SHANG, CE · 2023 to 2024
$414k
The impact of ENDS tax policies on the consumption of ENDS and cigarettesR21CA249757 · NCI · OHIO STATE UNIVERSITY · PI SHANG, CE · 2021 to 2021
$401k
NCI NIH HHS R21 CA249757NCI NIH HHS R21 CA281031NCI NIH HHS U01 CA278695NCI NIH HHS U54 CA287392Ohio State University Comprehensive Cancer Center Pelotonia FellowshipU.S. National Institutes of Health R21CA249757U.S. National Institutes of Health R21CA281031U.S. National Institutes of Health U01CA278695U.S. National Institutes of Health U54CA287392
6 · The paper itself

Abstract

BACKGROUND AND

aimsDisposable e-cigarettes designed for one-time use are the most popular option among youth users in the United States (US). Product-level data (e.g., sales prices, flavors) of disposables in the online market are lacking. This study aims to identify key characteristics of online disposables and estimate their association with pricing and consumer preferences. DESIGN, SETTING AND CASES: Data analysis using detailed features of 2320 unique e-cigarette disposable products scraped from the websites of five US online vape shops. MEASUREMENTS: Product size was measured as volume in milliliter (ml) or number of puffs. Sales prices were standardized as price per ml volume and price per puff. Consumer preferences were measured by the total number of reviews for each product, and (when a product was reviewed) by the numeric rating it received, which ranged from 1 to 5 stars. Key product features included battery capacity (mAh), nicotine concentration (mg/ml), explicit marketing claims of nicotine salt and synthetic nicotine products, and product primary flavor (fruit, tobacco, sweet, menthol, alcohol, etc.).

findingsNumber of consumer reviews (3.92 [range = 0,72]) and numeric ratings (4.51 [1, 5]) were statistically significantly higher for disposables with higher nicotine concentration. While the average unit price of disposables in dollars (13.95 [1.99, 129.99]) sold in online stores was similar to those in brick-and-mortar stores, online products on average had lower price per ml (1.93 [0.07, 20.00]) due to volume discounts. Number of reviews and ratings were statistically significantly higher for fruit and sweet flavors (coefficient = 0.17, p < 0.05), compared with alcohol flavors (coefficient = -0.07, p < 0.05). Compared with products with a battery capacity ≤500 mAh, consumers gave 30% to 78% fewer reviews (p < 0.001) and 4% to 7% lower ratings (p < 0.01) for products with a battery capacity >500 mAh.

conclusionsIn US-based online vape shops, disposable e-cigarettes with higher volume sizes are associated with lower prices, suggesting that price discounts for disposables primarily take the form of volume discounts. Consumers appear to prefer disposable e-cigarettes with lower capacity batteries, high nicotine concentrations, no synthetic nicotine, and fruit/sweet flavours.

Indexed as

CommerceConsumer BehaviorDisposable EquipmentElectronic Nicotine Delivery SystemsInternetVapingCosts and Cost AnalysisFlavoring AgentsHumansNicotineUnited StatesFlavoring AgentsNicotineattributesdisposablese‐cigarettespolicypricingproduct standards

Identifiers

PMID39711153
PMCPMC11813732

What OpenQuestion holds

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LicenceCC BY-NC
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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.