How can effective communication help radiographers meet the expectations of patients-COMMUNICATION-a joint statement by the ESR & EFRS.

The Patient Advisory Group (PAG) of the European Society of Radiology, in collaboration with the European Federation of Radiographer Societies (EFRS), aims to highlight, in this short paper, the important role that communication plays when trying to meet patients' expectations throughout their imaging journey in a radiology department. The interactions with radiography professionals carrying out diagnostic or interventional procedures are critical in supporting high-quality patient care and patients' expectations. The key areas of consideration have been summarised in an easy-to-remember mnemonic: COMMUNICATION. There are different healthcare systems and medical imaging services across Europe, and healthcare providers should be mindful, when setting up new operational procedures, of the need for processes and systems to support the delivery of patient-centred care. At times when new or improved technology is being introduced, such as artificial intelligence applications, telemedicine, robotisation of interventional procedures, and digitised records, the impact on patient-radiographer communication and interactions should be considered. CRITICAL RELEVANCE STATEMENT: Effective communication helps radiographers meet patients' expectations by ensuring clear explanations, reducing anxiety, fostering trust, and improving cooperation during procedures. This enhances patient satisfaction, safety, and the overall quality of care, aligning with professional standards and patient-centred healthcare. KEY POINTS: Patient-centred imaging services are key to meeting patients' demands. Radiography professionals in radiology departments and medical imaging services should always communicate effectively with patients. This ESR-Patient Advisory Group publication attempts to summarise the key areas that should be embedded in patient communication. The 'COMMUNICATION' statement can be used as a reminder to all radiography professionals to work to improve patient-radiographer interactions and provide patient-focused services.