ArticleBMC public health2024
Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators.
Article in BMC public health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers, 1 of them a synthesis that pooled it.
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Who cites it
26 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Quality of Cancer-Related Information on New Media (2014-2023): Systematic Review and Meta-Analysis.Journal of medical Internet research · 2025Pooled it
- A Web-Based Cancer Prevention Intervention for Rural Emerging Adults: Mixed Methods Development and Pilot-Testing Study.Journal of medical Internet research · 2026Trial
- Pre-Exposure Prophylaxis-Related Messages Across Facebook, Instagram, and Twitter (Rebranded X): Content Analysis.Journal of medical Internet research · 2026Article
- Information Source-Message Effect on Consumers' Intentions to Adhere to Food Safety Practices When Handling and Preparing Raw Chicken.Foods (Basel, Switzerland) · 2026Article
- Dissemination Strategies From an HIV Self-Testing Intervention Among Adolescents and Young Adults in Nigeria: Crowdsourcing Open Call Study.JMIR formative research · 2026Article
- Educators, Not Influencers: Health Content Creator Perspectives on Research Recruitment Collaboration.Health expectations : an international journal of public participation in health care and health policy · 2026Article
- Influence without medical expertise: a social network analysis of Mounjaro discussions on twitter (X).Saudi pharmaceutical journal : SPJ : the official publication of the Saudi Pharmaceutical Society · 2026Article
- The Double-Edged Role of Social Media in Modern Healthcare: Awareness, Impact, and Misinformation.Journal of immunotherapy and precision oncology · 2026Review
- Fertility care in the age of algorithms: opportunities and risks of AI and social media integration in reproductive medicine.Journal of assisted reproduction and genetics · 2026Review
- Thigh gaps and filtered snaps: a qualitative study exploring opportunities to mitigate social media harm through content moderation for people with eating disorders.Journal of eating disorders · 2026Article
- The Quality of Evidence of and Engagement With Video Medical Claims.JAMA network open · 2026Article
- Psychological manipulation mechanisms of false fitness and supplement information and public health risks: from information manipulation to behavioral decision-making.Frontiers in public health · 2026Article
- Assessment of the quality and reliability of public health communication about hypertension on short video platforms in China.Frontiers in public health · 2026Article
- Learning to see clearly again: How critical media engagement can save public health.Frontiers in public health · 2026Article
- Urban Indian young adults' perceptions of a healthy lifestyle and its associated factors: a multi-city qualitative inquiry using thematic analysis.Frontiers in public health · 2026Article
- Unqualified Advice and Product Promotions: Analysis of Health and Nutrition Content on Social Media Consumed by Young Adults.Nutrients · 2025Article
- Optimizing social media influencers for health communication in Africa.Global health action · 2025Article
- Public health disinformation, conflict, and disease outbreaks: a global narrative integrative review to guide new directions for health diplomacy.Global health action · 2025Review
- Physiotherapy students' trust in social-media physiotherapy influencers: implications for digital-literacy training in medical education.BMC medical education · 2025Article
- The Role of Digital Opinion Leaders in Dengue Prevention Through Health Promotion and Public Health Collaboration: Qualitative Semistructured Interview Study.Journal of medical Internet research · 2025Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundWith the growing role of social media influencers (SMIs) in providing health advice, concerns arise regarding the usefulness and reliability of online health information. This exploratory research focuses on health expert content creators (HECCs), who offer a unique perspective due to their combined medical knowledge and social media expertise.
methodsWe conducted semi-structured in-depth qualitative interviews with HECCs to explore their views on SMI-driven health communication, their motivations for participating on social media, and the strategies they employ to counteract misleading health messages on the platforms. The study employed thematic qualitative text analysis to identify key themes and patterns.
resultsHECCs highlighted the complex role of SMIs in public health, acknowledging their potential to promote positive health behaviors while also noting the risks associated with the spread of inaccurate or oversimplified health messages. The findings emphasize the urgent need to broaden health communication research to address not only misinformation but also overgeneralized health messaging, which can be equally detrimental.
conclusionsThe findings underscore the importance of expanding health communication research to address both misinformation and overgeneralized health messaging. Practical recommendations are provided to mitigate the spread of misleading health information by SMIs, informed by the experiences and strategies of HECCs.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.