Evidence map›Paper›PMID 39632078›Full record

ArticleTobacco control2024

'O-ZYN-PIC' and 'ZYNCOIN': how viral marketing, tokenisation and trendjacking boosted Zyn popularity in the USA.

Ganna Kostygina, Chandler C Carter, Sherry L Emery

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Tobacco control, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.

0numbers the graph read from it
0cells of the map it votes in
3citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

3 citing papers in PubMed.

  1. Oral Nicotine Pouches and Public Health: Evidence from an Updated Scoping Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  2. Article
  3. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Ganna KostyginaPublic Health, NORC at the University of Chicago, Chicago, Illinois, USA kostygina-anna@norc.org.ORCID http://orcid.org/0000-0002-8416-6168
Chandler C CarterPublic Health, NORC at the University of Chicago, Chicago, Illinois, USA.ORCID http://orcid.org/0000-0001-8347-5201
Sherry L EmeryPublic Health, NORC at the University of Chicago, Chicago, Illinois, USA.ORCID http://orcid.org/0000-0001-9278-9990

Funding

Assessing the Effects of Smokeless Tobacco Influencer Marketing in the Rapidly Changing Media EnvironmentR01CA234082 · NCI · NATIONAL OPINION RESEARCH CENTER · PI KOSTYGINA, GANNA · 2019 to 2021
$1.5M
The Effects of Branded and Influencer Social Media Promotion of Flavored Tobacco Products (FTP) on FTP Use Among Youth and Young AdultsR01DA051000 · NIDA · NATIONAL OPINION RESEARCH CENTER · PI EMERY, SHERRY L, KOSTYGINA, GANNA · 2021 to 2023
$1.4M
NCI NIH HHS R01 CA234082NIDA NIH HHS R01 DA051000
6 · The paper itself

Abstract

PubMed holds no abstract for this paper.

Indexed as

Advertising and PromotionMediaNicotineNon-cigarette tobacco productsTobacco industry

Identifiers

PMID39632078
PMCPMC12134144

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.