Spontaneous associative thought may facilitate scene-gist memory via implicit scene-labeling.

Spontaneous associative processes (e.g., mind wandering, spontaneous memory recollection) are prevalent in everyday life, yet their influence on perceptual scene memory is under debate. Given that scene perception involves extraction of contextual associations, we hypothesized that associative thought would enhance scene memory by promoting encoding of contextual associations. In an online experiment (N = 75), participants viewed scenes, and following each scene either generated chained-free associations (associative processing), or, as control, listed words that begin with a specific letter (phonological processing). Scene memory was tested after an intermediate creativity task, which is also shown to rely on associative processes. Results revealed that associative thought, regardless of its conceptual (semantic) distances between responses, enhanced scene-gist memory, but hampered memory of scene details, implying that associative thought facilitates contextual encoding. In a follow-up experiment (N = 74), we found that the effect of associative thought on scene-gist memory was mediated by scene labeling. When participants were asked to explicitly label the scene before completing an associative processing or a phonological processing task, scene-gist memory was prioritized at the expense of scene details, eliminating the memory differences between tasks. These findings imply that labeling past perceived scenes, whether explicitly or implicitly during associative thought, facilitates scene-gist memory. Lastly, in both experiments, creativity was not correlated with scene memory but was positively correlated with the semantic distances between scene-based associations, extending past findings that link creativity with the breadth of associative processes. Together, these findings highlight the likely effect of post-perceptual associative processes on higher-order cognitive functions, such as memory consolidation and creative thought.