The relationship between visitors' motivation and landscape preference for the pilgrimage route on the Mount Miaofeng, China.

Many countries have recognized the significance of religious tourist destinations and actively included them into tourism systems. This study took the pilgrimage route on the Mount Miaofeng, a famous sacred place in northern China, as the research site to comprehensively understand visitors' on-site experience when walking along it. The visitor-employed photography technique, supplemented by a questionnaire survey, was used to explore visitors' preferences for landscape elements and spatial sequences. The landscape elements were identified in eight categories (including vegetation, religious symbol, mountain, route, human, village, temple fair, and facility), and the spatial sequences of photos along the route were divided into containing views at close, middle, and remote distances. Visitors were classified into three types: those motivated by religious purposes, recreational purposes, and multiple purposes. It was concluded that visitors normally preferred the vegetative landscape and religious symbol categories, and they preferred to take photos with views at close distance (with cultural and aesthetic significance) in human settlements. Visitors motivated by different purposes showed different patterns of preferences for landscapes which are in consistent with their travel motivations. This study contributed to an in-depth interpretation of the people-place relationships and the enrichment of tourism motivation theory, and it could provide valuable references for the conservation, management, and planning of religious tourism destinations.