ArticleTobacco prevention & cessation2024
Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary.
Article in Tobacco prevention & cessation, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
3 citing papers in PubMed.
- Monitoring of tobacco product marketing for rapid public health surveillance in the United States.Preventive medicine reports · 2026Article
- To Vape or Not to Vape: Oral Health in the Age of Electronic Nicotine Delivery Systems and Electronic Non-Nicotine Delivery Systems.International dental journal · 2026Review
- An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.Substance use & misuse · 2026Article
Corrections and comments
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Authors and funding
8 authors.
Funding
Abstract
Lost Mary is a popular e-cigarette brand among youth in the United States. This study aimed to analyze Lost Mary's branded social media activity and assess whether marketing efforts may have contributed to its youth appeal. We conducted a content analysis of 53 Lost Mary posts published on social media platforms from 2022 to 2023. More than a third of the posts included flavor descriptors, including fruit or ice, both popular flavors among youth. More than two-thirds of the posts used vibrant colors, and any human models included appeared to be young adults. Findings suggest that Lost Mary may target youth on social media platforms through the use of youth-appealing advertisement strategies (e.g. flavors). These findings highlight the need for increased monitoring of e-cigarette brand marketing on social media.
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Registered trials
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