ArticleBMC public health2024
The impact of social media on the selection of dentists based on their social media presence among residents of Vojvodina, Serbia: a cross-sectional study.
Article in BMC public health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- The role of social media in career choices of first-year dental students: a cross-sectional study on digital homogeneity.BMC medical education · 2026Article
- The Impact of Orthodontic-Related Social Media Content on Patients' Willingness to Initiate Treatment: A Systematic Review.Dentistry journal · 2026Review
- The relationship between oral and dental health literacy and health-seeking behaviors: a multicenter community-based study.BMC public health · 2025Article
- Sequential Exploration Unearths Social Media to Influence the Persona of Practicing Pediatric Dentists.Revista cientifica odontologica (Universidad Cientifica del Sur)Article
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Authors and funding
6 authors.
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No grant is acknowledged in the PubMed record.
Abstract
backgroundConsidering the widespread use of social media, it is unsurprising that dentists are increasingly drawn to these platforms as a means of connecting with patients and sharing valuable insights. The aim of this research is to examine the influence of social media on the selection of dentists among residents of the Vojvodina province in the Republic of Serbia.
methodsThis cross-sectional study surveyed residents of Vojvodina, Serbia, aged 18 years and above, with an account on at least one social media platform. Dentists and dental students were excluded. The questionnaire was divided into three sections: sociodemographic information, social media usage habits, and the influence of social media on the selection of dentist/dental clinic. Descriptive statistics and chi-squared test were used for categorical variables. Binary logistic regression analysis was used to determine the associations between sociodemographic characteristics and the decision to select a dentist based on social media presence.
resultsIn this study, 983 participants were involved, with the majority being female (79.5%) and aged between 18 and 25 years (46.7%). Over half of the respondents (60.3%) stated that they would not select dentists based on their social media profiles, with a significant difference across age groups (p < 0.001). The main advantage of social media was quick access to information (67.2%), while disadvantages included the promotion of harmful trends (62.4%) and concerns about credibility (55.4%). Binary logistic regression analysis revealed that age (95% CI: 1.144-2.983; p < 0.001) and educational level (95% CI: 0.472-0.891; p < 0.05) were significant predictors for selecting dentists based on their social media presence.
conclusionSocial networks do not play a crucial role in selection of a dentist among the residents of Vojvodina. Age and educational level were significant predictors for selecting dentists based on their social media presence.
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