ArticleBMC public health2024
Social media's impact on environmental awareness: a marginal treatment effect analysis of WeChat usage in China.
Article in BMC public health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
4 citing papers in PubMed.
- From Social Media Content to Value Co-Creation: Role of Environmental Attitude, Environmental Knowledge, and Green Truth.Foods (Basel, Switzerland) · 2026Article
- Latent profiles of environmental awareness in Chinese college students: effects of psychological capital and digital engagement.Frontiers in psychology · 2026Article
- Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities.Frontiers in public health · 2025Article
- The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.PloS one · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
Environmental awareness serves as an intrinsic motivator for individuals' engagement in environmental protection behaviors, and social media platforms can foster such awareness. Drawing on the 2018 China General Social Survey data (CGSS 2018), this study employs non-parametric and semi-parametric approaches within the framework of marginal treatment effect (MTE) to examine the influence of WeChat usage on the environmental awareness of Chinese residents. The findings unveil significant heterogeneity in the impact of frequent WeChat usage on individuals' levels of environmental awareness. Through estimation of the average treatment effect, treatment group average treatment effect, and non-treatment group average treatment effect, the study reveals that WeChat exerts a stronger positive influence on the environmental awareness of residents with a high propensity for using the platform, while it has no discernible effect on the environmental awareness of residents with a low inclination to engage with WeChat. The growth of environmental knowledge facilitated by WeChat plays a crucial role in shaping environmental awareness. Furthermore, this research underscores the influence of real-life social network structures on information exchange within the WeChat platform in China. This observation suggests that WeChat transcends its role as a mere information transmission tool and becomes intricately woven into the social network fabric of its users, thus mirroring certain characteristics of information dissemination within offline social networks. These insights imply that targeted strategies can be devised to bolster residents' environmental awareness by capitalizing on the interconnectedness of real-life social networks and leveraging the information exchange potential of WeChat. By doing so, it is possible to enhance environmental protection endeavors and encourage more sustainable behaviors among individuals.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.