Evidence map›Paper›PMID 39569476›Full record

ArticleHealth promotion international2024

Youth perspectives on the promotional and public relations strategies of health harming industries.

Simone McCarthy, Hannah Pitt, Grace Arnot, Emma Jane Pristov, Samantha L Thomas

Abstract read
In one paragraph

Article in Health promotion international, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.

0numbers the graph read from it
0cells of the map it votes in
5citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

5 citing papers in PubMed.

  1. Review
  2. Young Adults' Views on Priority Health Issues and Their Involvement in Shaping Responses: A Qualitative Exploration in South Australia.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026
    Article
  3. Article
  4. Article
  5. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Simone McCarthyFaculty of Health, Institute for Health Transformation, Deakin University, 1 Gheringhap Street, Geelong, Victoria, 3320, Australia.ORCID 0000-0003-2671-3511
Hannah PittFaculty of Health, Institute for Health Transformation, Deakin University, 1 Gheringhap Street, Geelong, Victoria, 3320, Australia.ORCID 0000-0002-4259-6186
Grace ArnotFaculty of Health, Institute for Health Transformation, Deakin University, 1 Gheringhap Street, Geelong, Victoria, 3320, Australia.ORCID 0000-0002-5646-6366
Emma Jane PristovVictorian Health Promotion Foundation (VicHealth), Level 2/355 Spencer Street, West Melbourne, Victoria, 3003, Australia.
Samantha L ThomasFaculty of Health, Institute for Health Transformation, Deakin University, 1 Gheringhap Street, Geelong, Victoria, 3320, Australia.ORCID 0000-0003-1427-7775

Funding

VicHealth Commercial Determinants of Health
6 · The paper itself

Abstract

Public health researchers have investigated how youth are exposed to and influenced by traditional forms of commercial marketing from health-harming industries. Limited research has investigated youth opinions about the broader marketing and public relations strategies of these industries. This study aimed to understand youth perceptions of the impact and influence of a range of marketing and public relations strategies used by health harming industries. An online qualitative survey was conducted with n = 518, 16- to 24-year-olds living in Victoria, Australia. Participants were asked to consider the broad influence of marketing from health harming industries on youth, including the impacts of social media promotions, corporate social responsibility strategies including sponsorship and political donations, as well as their views on marketing restrictions. Reflexive thematic analysis was used to construct themes from the data. Participants stated that excessive marketing strategies had a significant influence on youth consumption of health harming products. Most felt that social media marketing had the most appeal and influence on youth. Most were critical of these strategies and were supportive of strong restrictions on marketing for health-harming products. However, many participants held more positive views about corporate social responsibility strategies, which they perceived could offset the negative impacts of these industries on health. Increased focus is needed from the public health and health promotion communities to ensure that youth are protected from the influence of the range of marketing strategies that are used by health-harming industries to promote their products and resist regulatory reform.

Indexed as

MarketingPublic RelationsSocial MediaAdolescentFemaleHealth PromotionHumansMaleQualitative ResearchSocial ResponsibilitySurveys and QuestionnairesVictoriaYoung Adultchildrencommercial determinants of healthcorporate social responsibilitymarketingpublic healthpublic relationsyoung people

Identifiers

PMID39569476
PMCPMC11579597

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC-ND
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.