Evidence map›Paper›PMID 39557829›Full record

ArticleGM crops & food2024

Golden opportunities? How marketing expectations drive purchase intentions of golden rice in Bangladesh and the Philippines.

Dilshad Zahan Ethen, Maimuna Begum, Berre Deltomme, Md Rasheduzzaman, Josefina F Ballesteros, Riza Abilgos-Ramos, Mohammad Jahangir Alam, Alice Onek Atimango, Hans De Steur

Abstract read
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In one paragraph

Article in GM crops & food, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors.

Dilshad Zahan EthenDepartment of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Gent, Belgium.ORCID 0000-0001-7222-6285
Maimuna BegumDepartment of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Gent, Belgium.
Berre DeltommeDepartment of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Gent, Belgium.ORCID 0000-0002-4125-6825
Md RasheduzzamanAgricultural Economics Division, Bangladesh Agricultural Research Institute, Gazipur, Bangladesh.ORCID 0000-0003-2446-366X
Josefina F BallesterosSenior Economic development Specialist, National Economic and Development Authority (NEDA), Eastern Visayas, Philippines.
Riza Abilgos-RamosScience Research Specialist, Philippine Rice Research Institute (PhilRice), Science City of Muñoz, Nueva Ecija, Philippines.
Mohammad Jahangir AlamDepartment of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, Bangladesh.ORCID 0000-0003-3412-9438
Alice Onek AtimangoDepartment of Rural Development and Agribusiness, Faculty of Agriculture and Environment, Gulu University, Gulu, Uganda.ORCID 0009-0006-9262-054X
Hans De SteurDepartment of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Gent, Belgium.ORCID 0000-0003-1340-0882

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Golden Rice (GR), genetically modified (GM) rice enriched with provitamin A, holds promise to address micronutrient deficiencies in developing countries. However, its success hinges on market acceptance. This study investigates how the marketing aspects of GR influence consumers' purchase intentions in Bangladesh and the Philippines. The Expectation Confirmation Theory (ECT) is employed to analyze the role of expectations regarding the marketing mix components (i.e. product, price, place, promotion), risk perceptions, performance expectations, and expected satisfaction on consumers' purchase intentions. Data from online surveys in Bangladesh (

Indexed as

Consumer BehaviorFood, Genetically ModifiedMarketingOryzaPlants, Genetically ModifiedAdultBangladeshFemaleHumansIntentionMaleMiddle AgedPhilippinesSurveys and QuestionnairesVitamin AVitamin ABangladeshconsumer expectationsexpectation confirmation theorygolden ricepurchase intentionsstructural equation modelingthe Philippines

Identifiers

PMID39557829
PMCPMC11581164

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.