Evidence map›Paper›PMID 39524697›Full record

ArticleHeliyon2024

Parasocial interactions and parasocial relationships on Instagram: An in-depth analysis of fashion and beauty influencers.

Xiaoxiao Zhou, Yi Huang, Yuki Inoue

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
3citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

3 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Review
  3. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Xiaoxiao ZhouDepartment of Innovation Science, School of Environment and Society, Institute of Science Tokyo, Tokyo, Japan.
Yi HuangGraduate School of Humanities and Social Sciences, Hiroshima University, Hiroshima, Japan.
Yuki InoueDepartment of Industrial Engineering and Economics, School of Engineering, Institute of Science Tokyo, Tokyo, Japan.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Influencer marketing on social media platforms has garnered considerable attention in recent years. This study focuses on beauty and fashion influencers on Instagram and examines how changes in the category of influencer posts, value of influencer posts, and levels of parasocial interaction (PSI) correlate with parasocial relationships (PSRs). A regression analysis of data from 215 influencers and 7285 posts in the Japanese market revealed that enhancing PSIs between influencers and followers is associated with stronger PSRs with followers. An increase in the value of an influencer's posts was also correlated with stronger PSRs. Furthermore, the interaction between an increase in the value of an influencer's posts and an increase in PSIs was significantly associated with stronger PSRs. Moreover, when PSIs intensify, an increase in posts that directly promote products, clothing coordination, and influencers' style introductions is positively and significantly correlated with the strength of PSRs between influencers and followers. Influencers can use these insights to develop strategies for effectively building stronger PSRs.

Indexed as

Category of postsInfluencersParasocial interactionParasocial relationships strengthValue of influencer’s post

Identifiers

PMID39524697
PMCPMC11550666

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.