Evidence map›Paper›PMID 39495009›Full record

ArticleHealth promotion international2024

New image, same tactics: global tobacco and vaping industry strategies to promote youth vaping.

Christina Watts, Shiho Rose, Bronwyn McGill, Amelia Yazidjoglou

Abstract read
In one paragraph

Article in Health promotion international, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
20citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

20 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Nicotine Pouch Advertising and Sales in Australia: A Qualitative Study of Younger People's Experiences.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026
    Article
  3. Factors Associated With Victorian Adolescents' Harm Perceptions and Attitudes About e-Cigarettes.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026
    Article
  4. Article
  5. Article
  6. Article
  7. Article
  8. Article
  9. Article
  10. Article
  11. Article
  12. Review
  13. Article
  14. "I Don't Really Understand It All!": A Qualitative Study of Parental Perceptions of Australian Vaping Laws.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025
    Article
  15. Article
  16. Article
  17. Article
  18. Article
  19. Article
  20. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Christina WattsThe Daffodil Centre, The University of Sydney, A Joint Venture with Cancer Council NSW, 1 King Street, Newtown, NSW, 2042, Australia.ORCID 0000-0002-3803-6151
Shiho RoseThe Daffodil Centre, The University of Sydney, A Joint Venture with Cancer Council NSW, 1 King Street, Newtown, NSW, 2042, Australia.
Bronwyn McGillPrevention Research Collaboration, Sydney School of Public Health, Faculty of Medicine and Health, The University of Sydney, John Hopkins Drive, Camperdown, NSW, 2006, Australia.ORCID 0000-0003-1325-6518
Amelia YazidjoglouCentre of Epidemiology for Policy and Practice, National Centre for Epidemiology and Population Health, Australian National University, 62 Mills Road, Acton, Australian Capital Territory, 2601, Australia.ORCID 0000-0003-4406-368X

Funding

Cancer Council NSWCancer Institute of NSWFederal Department of Health and Aged CareMinderoo FoundationMinistry of Health
6 · The paper itself

Abstract

E-cigarette use (or vaping) is widespread in young people and is a rapidly growing public health problem. While the tobacco and vaping industry has promoted vaping as a smoking cessation aid for adults, the industry has strategically targeted young people through marketing and appealing designs to orientate a new generation of consumers to use their products. These strategies are not new and replicate what we have previously seen employed by the tobacco industry in past decades to maintain and grow their tobacco profits. We review the evidence on tobacco and vaping industry interference, highlighting the calculated and strategic use of interference tactics as a discourse to curb tobacco control efforts. We demonstrate how these tried and tested strategies are now being purposefully re-used in the context of vaping. As Australia is currently undergoing significant policy reforms for the access and retail of vaping products, we also provide a case study of the industry response played out in this contemporary landscape. Government and public health advocates are in a key position to be one step ahead in proactively tackling the vaping crisis. We recommend that continued monitoring of industry activities and strategies, achieving political transparency and tightening loopholes in current regulations are all needed to identify and eliminate the tobacco and vaping industry's influence on policymaking. Given their previous track record, we emphasize the need to counter industry interference tactics with urgency to prevent a new generation of nicotine dependence and to support and protect future action in tobacco control.

Indexed as

Tobacco IndustryVapingAdolescentAustraliaElectronic Nicotine Delivery SystemsHumansMarketingYoung Adultcommercial determinants of healthe-cigaretteshealth policypublic healthtobacco industry interference

Identifiers

PMID39495009
PMCPMC11533144

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.