ArticleBMC psychology2024
Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce.
Article in BMC psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty.BMC psychology · 2026Article
- Toward tailored implementation of an artificial intelligence-based healthy dietary chatbot: differences in technology acceptance pathways by health consciousness and user characteristics.BMC medical informatics and decision making · 2026Article
- Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions.BMC psychology · 2026Article
- Message Humanness as a Predictor of AI's Perception as Human: Secondary Data Analysis of the HeartBot Study.JMIR AI · 2026Article
- The effects of responsiveness, perceived warmth, and anthropomorphism on university students' use of conversational AI for learning support: a chain mediation analysis based on S-O-R framework.Frontiers in psychology · 2026Article
- Relational intelligence in AI chatbots: Examining the trust-engagement-emotion-social presence model using PLS-SEM and fsQCA.PloS one · 2026Article
- Factors influencing older adults' intention to use social chatbots: examining technology acceptance, anthropomorphism, authenticity, and artificial intelligence social interaction.Innovation in aging · 2026Article
- The General Attitudes towards Artificial Intelligence Scale (GAAIS): validation and psychometric properties analysis in the Italian context.BMC psychology · 2025Article
- Integrating artificial intelligence (AI) in healthcare: advancing older adults' health management in Saudi Arabia through AI-powered chatbots.PeerJ. Computer science · 2025Article
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2 authors.
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Abstract
This study aims to investigate the impact of interactivity and perceived humanness on trust toward AI chatbots in the e-commerce setting. Moreover, this study also aims to examine the mediation effect of trust toward AI chatbots in the relationship between interactivity and intention to adopt AI chatbots for e-commerce as well as in the relationship between perceived humanness and intention to adopt chatbots for e-commerce. This study used a time lag approach to collect the data from 343 customers from the southern region of China. The data were collected online through a questionnaire designed in Chinese language using a survey firm. The findings of this study indicated that there is a significant impact of interactivity and humanness on the trust toward chatbots. Moreover, the findings of this study indicated that there is a significant mediating effect of trust toward chatbots in the relationships of interactivity and perceived humanness to adopt chatbots for e-commerce. In addition, this study found a significant moderating influence on the perceived enjoyment of using chatbots in e-commerce settings. This study provides a unique perspective of expectation-confirmation theory for adopting emerging technologies for online shopping and also provides insights for designers and business firms to develop businesses to facilitate the AI chatbot feature for e-commerce.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.