ArticleHeliyon2024
Unlocking the key drivers of consumer purchase intentions for organic cosmetics: A study in Can Tho City, Vietnam.
Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
2 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Rational decisions or moral obligations? A systematic review of TPB-NAM integration in understanding low-carbon behavior.Frontiers in psychology · 2026Pooled it
- Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics.PloS one · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
9 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study's objective to evaluate Can Tho City's customer behavior with respect to organic cosmetics. The research was carried out utilizing a cross-sectional descriptive design and a collection of inquiries according to the theory of planned behavior (TPB), which evolved from the 5-point Likert scale. The survey was undertaken to interview 559 Can Tho City residents who use organic cosmetics, applying various interview questions to measure their behavior when considering the characteristics of the research subjects. Research findings show that customers have a positive attitude towards skincare using organic cosmetics, and the trend toward safe, environmentally friendly products is increasing. Factors such as perceived behavioral control, advantages, difficulty, and subjective norms have a strong influence on customers' purchasing intentions. What is quite interesting is that promotion does not significantly affect consumer choices. In Viet Nam, organic cosmetics are not subject to any particular rules or regulations in this country, that lead many customers to see them as natural cosmetics. So that, businesses can develop policies, improve product quality specifically or create a discussion board where individuals may seek advice and impart additional organic cosmetics expertise. However, the number of survey samples is quite high (559), but this is still not statistically significant if you want to use it to analyze some anthropometric factors more closely and the factors surveyed are not all factors affecting the consumption behavior of organic cosmetics customers. The other researchs in the future can use different factors and theories to find or verify.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.